Information architecture is the practice of making the complex clear. But is information architecture clear? We collected attendees’ deepest questions and greatest doubts considering the practice and results of information architecture work and thought. And in the Understanding Bee, we are ready to do some ‘splainin.
Inspired by the dramatic arc of an elementary school spelling bee, Peter Morville, Abby Covert and Dan Klyn are asked to answer questions one at a time, at random. Marsha Haverty served as moderator.
In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that…the medium is the message…that the personal and social consequences of any medium…result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. Marshall McLuhan (1964)
At the crossroads of ubiquitous computing and the Internet, information blurs the boundaries between products and services to enable cross-channel, trans-media, physico-digital user experiences. This “intertwingularity” presents an unprecedented opportunity to re-imagine information architecture. Never before have we been able to employ such a powerful combination of networks, devices, and sensors to capture and share knowledge and to create meaningful user journeys. In this session, we’ll connect the dots between classic and cross-channel information architecture. We’ll pay special attention to the integration of mobile and social into a “web strategy” that’s responsive and future-friendly. And, we’ll explore how experience maps and “IA thinking” can improve the process and product of information architecture and user experience design.